Synectics Group answers GMA Forum Roundtable Questions

Synectics Group answers GMA Forum Roundtable Questions

The following white papers have been written by Wayne Spencer, VP of Business Development. These answers to thought-provoking GMA questions are published in the GMA Forum’s Roundtable. To see the text of each article, click on the following links:

Volume 8, Number 2, 2006
Volume 7, Number 2, 2005
Volume 6, Number 6, 2004
Volume 6, Number 5, 2004

Volume 6, Number 4, 2004
Volume 6, Number 3, 2004
Volume 5, Number 5, 2003
Volume 5, Number 2, 2003

Volume 5, Number 1, 2003
Volume 4, Number 6, 2002

Industry Best Practices White Papers

The following white papers have been written by various members of the Business Consulting Services division of Synectics Group, Inc. They include industry insights on specific topics relating to Trade Promotion Management and Trade Marketing.

Closing the Loop White Paper - 010308

RFP Suggestions

Click on the links below for ideas that may help your team ask more probing questions as you go through the process of selecting a TPM vendor, and help your organization choose a vendor that is best matched to your TPM needs.

10 suggestions for your TPM RFP process

10 specific questions for your TPM vendor