Only a group with varied backgrounds can design a best-of-breed trade promotion system. Trade promotion has a direct impact on almost every department within a CPG company's organization: field sales, sales management, marketing, marketing research, information technology, finance, customer service, production, and others.

Trade promotion is not as simple as some vendors might lead you to believe. Conflicting and competing goals and interests are inherent to trade promotion management because so many different departments are affected by trade promotions. We use creative solutions, imagination and our passion to help CPG manufacturers improve the way they mange trade promotions.

True closed-loop trade promotion management requires the correlation and integration of shipments, cost of goods, syndicated data, and many of other disparate data elements.