The Synectics Group Advantage in Trade Funds Management

PROVEN.

22 years of CPG TPM focus and expertise has resulted in unparalleled closed-loop Trade Funds Management functionality, including budgeting, planning, payments, deduction resolution and post-promotion evaluation. Our expertise has been built on years of feedback from a large installed TPM user base in a wide variety of CPG categories.

WEB BASED.

Account Review Version 7 provides our clients with leading edge web-based Microsoft.NET technology. Not only is .NET perhaps the most scalable platform available today, it also provides web users an easy-to-use, feature rich interface that can outperform other browser-based applications for trade promotion management.

CLOSED-LOOP.

Account Review is true closed-loop TPM. All of our modules are tightly integrated for managing the complete life-cycle of a trade promotion event, including planning, budgeting, payments, deduction resolution, and post-promotion analysis with customer P&Ls and syndicated data from A.C. Nielsen or IRI. Our back-office tool, Account Review Administrator, links to virtually any ERP package without the use of any customized code, including internal data such as shipments, cost-of-goods, and actual trade spending.


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