Since 1985, Synectics Group
Inc.'s mission has been to increase the effectiveness
and efficiency of CPG manufacturers' trade promotion investment
and to make Account Review™ the industry standard
for trade promotion management. We are accomplishing this
goal by following the principles outlined below:
| 1. |
Our
#1 priority is to ensure our clients' satisfaction
with Account Review and our consulting services. |
| 2. |
We
are committed to reinvesting in our people, our products,
and our technical infrastructure as we realize growth. |
| 3. |
We
listen intently to our clients needs in order to enhance
Account Review's capabilities, and we respond expeditiously
to provide these enhancements at no additional cost
to our existing client base. |
Our
expertise includes the following consulting and software
services:
Software: According to our clients - and in keeping with our goals
- Account Review is the most comprehensive and proactive
trade promotion management tool in the CPG industry. The
all-inclusive, readily accessible Account Review database,
in which syndicated, shipment, and promotion spending
data reside, makes it possible for our clients to conduct
pre- and post-promotion analysis, develop standardized
plans, and evaluate budgets in relation to planned and
actual spending. It also allows them process payment requests
electronically, increase the accuracy of demand-planning
forecasts, and electronically organize and clear deductions
to the specific budget, plan, and brand for accurate P&L
analysis.
Services: We at Synectics Group pride ourselves on having the most
professional database administrators (DBAs) in the industry.
Our DBAs manage the integration of Account Review into
our clients' existing operating systems, develop and adjust
the planning and budgeting hierarchies desired by the
client, and update the database on a monthly basis. In
addition, we provide our clients with a highly skilled
technical support staff whose mission is to maximize our
Account Review users' ability to perform their daily trade
promotion management tasks and to ensure that they experience
little or no downtime as a result. We also offer a comprehensive
initial training program and a wide range of on-going
training classes so that our users are able to accomplish
their most ambitious trade promotion management goals.
Consulting: Our consultants have extensive knowledge of CPG manufacturing
and the trade promotion industry, and they are committed
to increasing the effectiveness and efficiency of our
clients' trade promotion investments. The diversity of
our experience across all CPG categories and distribution
channels enables us to conduct an in-depth needs assessment
of a client's existing trade promotion strategies and
tactics and to identify the best business practices to
be executed by that client. |
