Analyze Trade Promotions with the Account Review Software
The ability to reliably evaluate past trade promotion events and to incorporate that information into the planning of future events is critical to every CPG company’s success. With accurate, detailed historical data combined with powerful flex reporting, Account Review delivers a powerful analytical tool for facilitating the trade management process and expediting communication between all groups.
Account Review can help you assess and improve the effectiveness and efficiency of trade promotion spending. Account Review provides a complete picture by integrating data from many sources, including shipments, all forms of trade spending, cost-of-goods, profitability and syndicated data.
Easier
and faster post-promotion analysis
All
data in one place, including internal and syndicated
data
Electronic access to timely data with complete roll-up capability by geography and product hierarchies
Flexible reports and graphs are designed to clarify most trade promotion issues
Export reports directly into Microsoft Excel or create PDFs for additional flexibility
Identify
successful trade events
Identify by account, event, and product
Summarize information to any geography, product, or time frame
Determine the effects of forward buying by account and event
Classify events by Account Review's exclusive promotion effectiveness and efficiency ratings
Proven
methodology works
Focus
on action and application of information in decisions
Analysis approach understood, accepted, and used by all departments in a consistent manner
Allows for analysis of accounts for which syndicated data is not available
Easiest analytical approach to administer and support
The ability to reliably evaluate past trade promotion events and to incorporate that information into the planning of future events is critical to every CPG company’s success. With accurate, detailed historical data combined with powerful flex reporting, Account Review delivers a powerful analytical tool for facilitating the trade management process and expediting communication between all groups.
