 In
today's business world, the ability to reliably
evaluate past trade promotion events and to incorporate
that information into the planning of future deals
is critical to an organization’s success. With more
than three dozen reports and graphs, Account Review
delivers a powerful analytical tool for facilitating
the trade management process and expediting communication
between all groups.
Account
Review determines the effectiveness and efficiency
of trade promotion spending though the use of various
reports and graphs. For instance, the Shipment Trends
report contains shipment, spending, and profitability
information for a specified time period, while the
Shipment/Spending/Movement Profile report compares
the relationships between weekly shipments, trade
spending, and scanned volume.
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| Easier
and faster post-promotion analysis |
 |
All
data in one place, including internal and syndicated
data |
 |
Electronic
access to timely data with unique roll-up capability |
|
Preformatted
and customizable reports and graphs designed to clarify
most trade promotion issues |
|
Export reports directly into Microsoft Excel for
additional flexibility |
| Identify
successful trade events |
|
Identify
by account, event, and item or promoted group |
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Summarize
information to any geography, product, or time |
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Determine
the effects of forward buying by account and event |
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Classify
events by Account Review's exclusive definitions:
Business Builder, Deep Pockets, Ho-Hum, and Fizzle |
| Proven
methodology works |
|
Focus
on action and application of information in decisions |
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Understood,
accepted, and used by all departments |
|
Allows
analysis of accounts for which syndicated data is
not available |
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Easiest
analytical approach to administer and support |
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