Next Monday Alex Ring will be a guest speaker at Silvon’s Profit 2004 User Group Conference, running November 7th through the 9th. Alex will participate in two of the conference breakout sessions:

Session A103: Addressing the Challenges of Demand Forecasting in the Consumer Goods Industry: Poor demand visibility is the root cause of customer service failures and inflated inventory which all contributes to margin erosion. Improving demand visibility means reducing forecast error, but the challenge is formidable in the consumer goods industry due to the demand volatility driven by data accuracy, data granularity, the presence of demand altering factors and market noise. One very influential factor that is rarely handled with importance is the impact of promotions on demand forecasts. Silvon and Synectics have developed a partnership that combines the rich trade promotions data contained in Account Review with Stratum’s analytics and forecasting engine to provide improvements in demand forecasting. The session will cover examples and provide ways to improve the demand forecasting process.

Session E102: Closed Loop Trade Promotions Management: The Synectics Group will be discussing the components necessary to have a best-in-class, closed-loop trade promotion management system. In addition, Synectics Group will address the process of attaining a global closed-loop management system as defined by the Gartner Group. The Synectics Group is a leading provider of closed-loop TPM software solutions and has been solely focused in providing TPM solutions to the CPG industry for over 19 years.

For more information about this conference, go to www.silvon.com

Return to News