2002 News & Events
September 13, 2002: Chicken of the Sea selects Synectics Group for closed-loop trade promotion management.

Chicken of the Sea made their vendor selection after interviewing many vendors over a period of several months. With so many vendors competing for this project, we are proud to be selected as the best TPM system by Chicken of the Sea. While the corporate name has changed over the years, Chicken of the Sea has been associated with the marketing and processing of canned seafood since 1914, making it one of the oldest seafood companies in the United States. Their products have been marketed under the Chicken of the Sea trademark and the distinctive "Mermaid" logo since 1952 and are recognized by consumers as having consistently good taste and high quality. The Chicken of the Sea product line includes tuna, salmon, crab, shrimp, oysters, clams, sardines, and mackerel. The Chicken of the Sea Mermaid is one of the best-known icons throughout the world. She was the focal point for the brand's advertising for many years and the recognition of this icon is every bit as strong today. The catchy jingle that was developed in the early 1960s continues to be used in today's advertising: "Ask any Mermaid You Happen to See... What's the Best Tuna? Chicken of the Sea!"

Return to News


Synectics Group Inc. 7540 Windsor Drive, Suite 200 Allentown, PA 18195 © 2008 Synectics Group Inc. All Rights Reserved | Sitemap | Privacy Statement