A major bakery DSD manufacturer selects
Synectics Group's Account Review software
for trade promotion management. DSD stands
for Direct Store Delivered, and represents
consumer goods that are delivered not to
warehouses, but directly to retailer's stores.
Our new client's management feels the Account
Review software will provide a significant
competitive advantage, and therefore has
elected not to publish their logo and company
name on our web site. This DSD manufacturer
adds to our DSD experience. Keebler is also
DSD and has been using the Account Review
software for post-promotion analysis and
trade promotion management since 1991.
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