May
12, 2003: Kozy Shack and Account Review are
featured in the May issue of Consumer Goods
Technology Magizine.
TRICK OF THE TRADE, by
Tim Clark, Senior Editor. Maintaining the
complex relationships CG companies share
with supply chain partners requires great
attention to detail and an aggregate view
of the business process. Realizing this
comprehensive strategy was needed to stay
competitive, Kozy Shack, a pudding and refrigerated
desserts manufacturer headquartered in Hicksville,
New York, scrapped its outmoded trade promotion
process in favor of an easy-to-use promotion
management tool called Account Review from
Synectics Group, Inc.
