Synectics Group staff and clients participated in the Trade Promotion Management Association’s San Francisco conference, Marketing in a New World Order.  The conference was held April 20 through the 22nd, covering topics on Marketing Mix Modeling, Total Return on Marketing Investment, and Collaborative Planning for Success.  It also featured a presentation by Brian Harris, Founder and Co-Chairman of The Partnering Group.  This second day keynote speech, Integrating Marketing Mix Modeling and Trade Promotion Management, was well received by the attendees.

The TPMA is the premier trade organization and forum for manufacturers, consultants and software vendors.  “It is a privilege for us to participate in the TPM conferences”, says Terry Ziegler, Senior VP of Consulting Services for Synectics Group.  Terry continues, “If any aspect of your business is related to trade promotion management, the TPMA conferences are the way to stay on top of the latest TPM industry trends.  We thank Mike Kantor, President of the TPMA, for putting together an excellent program.  We look forward to supporting the TPMA in future events.”

To become a member of the TPMA, go to www.tradepromo.org