April
12, 2005: dAc Consulting and Synectics
team up for Trade Promotion Summit.
The
Synectics Group and dAc Consulting have
partnered to offer Consumer Product Manufacturers
a unique opportunity to customize a Trade
Promotion Summit. The location and group
size of the “2005 Trade Promotion
Summit” will be determined by your
organization. This Summit will address
the burning issues of today, regarding
the significant investment you make with
retailers in order to merchandise your
brands.
The Synectics Group
and dAc Consulting customized approach
will enable your organization
to choose from a diverse menu of TPM issues,
from both the manufacturer’s and
retailer’s perspective. We will take
an in-depth look into implementing the
best business practices regarding your
TPM investment. Our Summit consulting team
has over 80 years of combined expertise
in managing trade promotion on both the
manufacturer and retailer side of the business.
Don Campbell and Craig Hamilton, partners
in dAc, have been engaged in consulting
assignments with numerous retailers, including
Kroger, Albertson’s and Safeway.
Please contact
Terry Ziegler, VP of Consulting Services
for more information on this unique
and timely “2005 Trade Promotion
Summit” opportunity.
