AccountReviewCG™,
WebForce Express™, and WebForce CG™ Solutions
to Link Diverse Sales Forces and Drive
OTC Product Promotion
April 12, 2004 – Synectics
Group expands its international reach as
Dendrite and Synectics Group lead a project
kick-off meeting with the Canadian subsidiary
of Wyeth Consumer Healthcare, a division
of Wyeth, one of the largest research-based
pharmaceutical and healthcare products
companies in the world. The combined project
team will implement an integrated sales
effectiveness solution to enhance productivity,
including closed-loop trade promotion management.
Last year Synectics
Group partnered with Dendrite to integrate
two industry-proven,
best-of-breed solutions into one application
for CPG companies. “Our partnership
with Dendrite opens up exciting international
and domestic opportunities”, says
president, Alexander Ring. “In an
industry full of CRM/TPM horror stories,
we look forward to delivering another CRM/TPM
project on time, in budget and as promised.”
Click
here to view Dendrite’s press
release.
| About Wyeth Consumer Healthcare |
 |
Wyeth Consumer Healthcare
is built on strong global brands, including
some of the
world‘s most popular and best-known
consumer health care products. Three
well-established product lines—Advil®,
Centrum®, and Robitussin®—are
among the top 12 non-prescription medicines
in the world. Other key brands include
Chap Stick®, the Caltrate® family
of calcium supplements, Preparation H®,
Dimetapp®, and Solgar® vitamins
and nutritional supplements. For more
information, visit www.wyeth.com.
| About
Dendrite |
 |
Dendrite develops
and delivers solutions that increase
the productivity of sales,
marketing, and clinical processes for
pharmaceutical and other life science
clients. For more information, visit www.dendrite.com.
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