We are proud to welcome BC-USA and our other new clients this year to the Synectics Group family.  After a multi-vendor review, BC-USA selects the Synectics Group for trade promotion management.  BC-USA will use the Account Review software to manage all aspects of their trade promotion spending, including promotional event planning, budgeting, payment requests, deduction settlements, trade promotion funds management and post-promotion analysis.

In the early 70’s, the Bongrain Group, a world leader in specialty cheese with headquarters in France, recognized an opportunity in the United States for a sophisticated, premium spreadable cheese. Given its expertise in launching successful cheese varieties in Europe, Bongrain was ideally positioned to bring classic French cheeses to the U.S. The Bongrain Group began working with a Pennsylvania-based company to create the first Alouette® Spreadable Cheese, Garlic & Herbs, using a unique blend of herbs based on a traditional French recipe and adapted for American tastes.  Alouette® Garlic & Herbs was then launched in 1974.

The Alouette® brand has grown over the years to include a wide variety of Alouette® Spreadable Cheese flavors as well as other specialty cheese products. Today Alouette® is a leading brand in the Specialty Cheese Category in the United States and is the #1 Brand of Premium Spreadable Cheese, as reported by Nielsen for July 2007.