Fresh Express, just acquired by Chiquita Brands International, selects Synectics Group’s Account Review software for closed-loop trade promotion management software and services. Fresh Express chooses Synectics Group after a lengthy review and rigorous, in-depth evaluation of TPM vendors.

Fresh Express is the No. 1 seller of packaged salads in the United States, with 40 percent retail market share and approximately $1 billion in revenues. With this acquisition, Chiquita will immediately become the leader in the fast-growing value-added salads category. In addition to its wide variety of salad products, Fresh Express is a leading supplier of fresh-cut fruit.

Fresh Express uses an exclusive and modern process for preparing fresh salads, fruits and vegetables that assures freshness, taste, and nutritional value. This blending of nature, innovation and science is what makes Fresh Express different from other brands and why their salads and fresh products taste so good.

Everyone knows Chiquita for delicious fresh bananas. But there's much more to Chiquita than that. Chiquita is a leading international marketer and distributor of many other fresh and processed food products. They have melon, grapes and citrus. Peaches, pears and plums. Peppers, tomatoes and cucumbers. Sliced, diced and pureed bananas. Even fruit juices and ice cream.

When people think Chiquita, they think superior quality, taste and nutrition. And when they go shopping, they find Chiquita at grocery stores in more than 60 countries. In fact more than 90% of the people in countries where Chiquita products are sold know the Chiquita name! In the U.S., the awareness level is even higher - 98%. That makes Chiquita one of the world's most recognized brands!


For more information, visit these web sites:

www.freshexpress.com      www.chiquita.com

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