Synectics Group today announced it has entered into a strategic agreement with Dendrite International, Inc. (NASDAQ: DRTE). The two companies have integrated Dendrite's WebForceCG™ sales force effectiveness (SFE) solution with Synectics Group's trade promotion management (TPM) Account Review™ solution, which will be marketed as AccountReviewCG™. The integrated SFE and TPM solution delivers enterprise-wide, dashboard-driven sales and marketing analytics.

Traditionally, CG companies have managed trade promotions and retail execution data via a laborious, inefficient, and often-inaccurate paper-based approach, or through the use of disparate, non-integrated sales and marketing solutions from various providers.

To streamline this process, Dendrite and Synectics Group have recently completed integration of Account Review with each of WebForceCG's component applications, including ForceCG™, a laptop, desktop, and tablet-based SFE application; ForceMobileCG ™, a PDA-based application; and ForceAnalyzerCG™, a decision support software and business intelligence reporting tool.

AccountReviewCG provides a comprehensive closed-loop TPM solution for managing all aspects of the trade promotions process using a single tool that can also operate as a standalone application. Automated capabilities include pre- and post-promotion analysis, budgeting, planning, payments, and deduction resolution. Integrated with WebForceCG, it manages trade promotion information in a unified database, with automated links to internal client systems, third-party syndicated data sources, and additional point-of-sale data. Data may now be presented across the enterprise via a series of intuitive, real-time dashboards provided by Dendrite's SFE solutions.

"AccountReviewCG enables organizations to quickly and proactively communicate and execute cross-functional sales and marketing campaigns using key performance alerts and metrics," said Stephane Coumau, Global General Manager of Dendrite's CG Division. "The combination of our proven industry-leading technology provides CG clients with the ultimate solution to collect and present data in a way that enables them to sell more effectively while maximizing ROI on their marketing and trade promotion investments."

Added Alex Ring, President of Synectics Group, "This joint solution will simplify a CG company's SFE and TPM solution integration and provide the customer with a more comprehensive package. Furthermore, by joining forces, both companies can deliver a broader, more closely integrated array of CG solutions and extend our reach into a number of growing global markets."

Dendrite currently provides knowledge-based, technology-driven solutions to more than 30 leading companies, including PepsiCo, Tropicana, Gillette, and JTI MacDonald. In addition, Dendrite serves five of the world's top 10 over-the-counter/consumer health care sales forces.

About Dendrite
Dendrite develops and delivers solutions that increase the productivity of sales and marketing processes for consumer health care and consumer goods clients. For more information, visit www.dendrite.com.

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